- Post on Social Media
Does your mobile application or game have a profile on social media? Facebook, Instagram, or TikTok it’s a perfect solutions to increase the number of installations.
If you already have an account, analyze your posted posts, and check which of them were the most engaged based on comments, reactions, and shares.
Choose the best and try to add them to your paid campaigns in Google Ads or TikTok Ads.
Remember to regularly check campaign and account performance, measurement data, and add a budget where you see that a specific channel generates quality users.
2. TikTok
Based on Insider Intelligence TikTok has 750 million active users worldwide. It’s the 3rd biggest social platform in the world. [1]
In Poland, TikTok has over million active users, which is giving a huge possibility to get new users. [2]
Performance on this ad channel can achieve impressive results, and by implementing optimization to the campaign reach lower cost per installation (CPI) compare to Meta Ads or Google Ads.
3. Seasons creatives
Halloween, Black Friday, or Christmas it’s a perfect time to prepare seasons creatives. It’s important to strike a balance. You don’t need to change all screenshots in mobile app stores for Christmas creatives. Content in applications, ads, or mobile stores must be consistent.
Follow and observe performance after implementing changes in creatives and react when needed.
4. Set KPI
Key Performance Indicator is a measurable value that demonstrates how effectively the campaign is performing. Before mobile app owners start promoting application, set which goals you want to achieve.
It’s worth considering the measure of user retention. Currently, competition on the market is high and one of the challenges that mobile app owners are facing is to keep engagement in the app.
Another important KPIs to track are: Cost Per Installation (CPI), Cost Per Action (CPA), and Return On Ad Spend (ROAS).
5. Measure campaign
Tracking and measuring performance is one of the most important things every mobile owner needs to do. In order to locate the budget app owners need to understand from where the users are coming, and which channel provides quality users.
If you don’t have MMP consider adding it! Thanks to this analytic platform you will have all data in one place which help you better optimize your everyday work.
More about User Acquisition: https://abooster.pl/user-acquisition/
Source: [1] https://www.start.io/audience/tiktok-users-in-poland
[2] https://www.insiderintelligence.com/charts/global-tiktok-user-stats/
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