ASO (App Store Optimization) is a constantly evolving field that requires a keen eye for detail and a willingness to adapt. With the frequent updates and changes to the algorithms of the app stores, it’s essential to stay on top of the latest data and trends to keep your app’s visibility high.
Wondering what’s been updated in ASO recently? Let’s take a look:
1. Google Play’s recent policy change on account deletion
Google Play’s latest policy update requires app developers to implement a feature that enables users to delete their accounts and data. To comply with the policy, developers must also provide a web link for account deletion requests. Non-compliance may result in Play Store taking strict measures such as app removal. App store listings will reflect Google Play’s updated policy starting in early 2024. App developers have until December 7, 2023, to complete the Data Safety Form. The impact of this new policy on user behavior, such as their preference for apps that offer account deletion, is yet to be determined.
2. Sideloading apps with iOS 17?
According to recent reports, Apple may introduce the ability to sideload apps with the release of iOS 17, which is rumored to be announced at WWDC 2023 on June 5. If this comes to fruition, it would be a significant development for ASO practitioners as it would enable them to expand their efforts beyond the traditional confines of the App Store and Play Store.
3. Android 14 beta version
The beta version of Android 14 has introduced new features to enhance the user experience of non-native English speakers. With the expansion of per-app language preferences, users can now easily switch to their preferred language without having to make any manual changes. Moreover, the new Grammatical Inflection API considers gendered grammar, ensuring that users feel welcomed and addressed correctly. These updates are beneficial for ASO practitioners who strive to improve the localization efforts of their apps and provide a seamless experience for users.
4. Search suggestions in Play Store
Android Police has reported that the Play Store is experimenting with app suggestions and advertisements in the search suggestion section. Upon tapping the search bar, users may be presented with app suggestions, including both organic and paid options, instead of their historical searches. The criteria for organic app ranking under the search bar remains uncertain. However, the addition of ads in the search suggestions could increase the competition in the store, potentially affecting the organic traffic to search results.
5. Other apps tested on Play Store
A new app collection called “Other apps to try” is being tested by the Play Store, appearing below the “Install” button on certain listings. This feature has raised questions about its relevance and the factors that determine its presence. ASO practitioners should monitor their app’s listing to determine if this feature impacts its conversion rate.
Following the data is key to optimizing your app’s performance in the app stores. By monitoring metrics such as keyword rankings, conversion rates, and user reviews, you can identify areas for improvement and make data-driven decisions to enhance your app’s visibility and performance.
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